Because IP addresses, much like zip codes, are publicly registered to physical places and companies, when you visit sites over the internet, you inform them of where you are based – sometimes down to your actual street address. Don't get me wrong, at times it can be useful to disclose your geolocation IP – sites can use it to be sure you are who you say you are, advertisers can place adverts on your page for local products and services, and your region or country may have privileged access to certain sites that other areas do not.
In other circumstances, however, one might prefer to change that geolocation IP. There are numerous reasons why one might wish to do so. Perhaps you are finding adverts too tailored to your needs and it is clear that your searches and even emails are being fed into advertisers' databanks (have you ever noticed that when you do a search on a specific topic, your Facebook adverts are suddenly about the exact same thing?). Or maybe you want to access services exclusively available to regions outside of the one you are based in: Brits abroad missing BBC iPlayer for example. Perhaps your internet connection is widely censored or restricted; you fear government monitoring in your region or want protection from targeted identity theft. Or, maybe you want to research internet advertising or pricing in another country... The list of reasons for wanting a new IP geolocation really is as long as a piece of string.
But whatever the reason that you wish to change IP, you can't simply shake off the IP address assigned to you by your Internet Service Provider (ISP). So, what can you do? There are, in fact, a number of services available that allow you to spoof your IP address. This is achieved by bypassing your internet access through a remote computer with its own IP geo-location. This computer is called a web proxy (aka proxy server) and the principle of proxying your IP has been applied to several anonymizing technologies. There are anonymous proxies free of charge at the low-end of the market, and super hide IP services like the VPN at the top.
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